Why seek out Fortune 500 companies as copywriting clients? Well, for starters, they hire more copywriters ... have more assignments ... pay top dollar ... and are some of the easiest clients to write for on Earth
I've worked for all kinds of companies in my nearly 4 decades as a copywriter - everything from local small businesses and ad agencies to direct marketing powerhouses like Phillips and Boardroom.
But if you had to ask me to name the ten best clients I've ever worked with, a large portion of them would be my Fortune 500 accounts - companies like IBM ... AT&T ... Grumman ... Westinghouse ... Nortel ... Whirlpool ... and other giant corporations.
Just look at the advantages you get as a freelance copywriter when you add a few Fortune 500 companies to your client roster:
- More money ... Fortune 500 copywriting clients pay top dollar - often 2 to 5 times more than a small company for the very same assignment.
- More repeat business ... a small local business may need a new Yellow Pages ad once a year - but any one Fortune 500 company has more than enough work to keep you, me, and a dozen other writers busy as beavers all year long.
- More professionalism ... it can be frustrating to write copy for small businesses that don't know the first thing about marketing. But when you write for the Fortune 500, your clients are experienced marketing professionals who appreciate the value of what you bring to the table.
- Greater financial stability ... does that new small business client have the money to pay you? You never know. But Fortune 500 companies are financially stable companies. You never have to worry about your bill being paid.
Given all these advantages, what freelance copywriter in his or her right mind wouldn't eagerly welcome regular assignments from the Fortune 500?
But if you're a beginning copywriter ... or even more experienced ... you may not have as many regular Fortune 500 clients as you'd like.
Now, I can help you correct this situation - add one, two, or five (or even more) Fortune 500 companies to your client roster - and enjoy a steady stream of lucrative, repeat assignments from some of the richest, biggest corporations on the planet all year long.
Who is your "dream client" -
Coke or Pepsi?
Most copywriters focus on writing for small Internet marketers - or local retail and service businesses - or ad and PR firms.
After all, those companies are the least selective - and the easiest to break into.
But if given your druthers, who would you really rather have on your client roster -- the neighborhood auto body shop ... or Ford or GM?
Some guy selling an e-book out of his attic - or eBay or Google? A local computer store - or IBM? The town appliance center - or GE or Whirlpool?
Naturally, you'd seek the prestige ... the huge volume of repeat assignments ... the financial stability ... the professionalism ... the reliability ... and the hefty marketing budgets of Fortune 500 and other large corporate copywriting clients.
Now, in our 92-page e-book, Copywriting for Fortune 500 Clients, Pat McCord and I reveal how we routinely land big contracts -- and repeat copywriting assignments -- handling lucrative projects for well-heeled Fortune 500 corporations.
- Why every copywriter should write for Fortune 500 companies ... though only a small number actually do. Page 7.
- Why you need a copywriting Web site to attract corporate clients online - and how to set one up for less than $250. Page 42.
- Where to find your first (or next) Fortune 500 copywriting client online. Page 9.
- Shortcuts to building a sample copywriting portfolio that will knock the socks off your potential Fortune 500 clients. Page 45.
- How to take advantage of the recession and record unemployment to increase your book of copywriting business with large corporations. Page 11.
- Getting a high-paying staff position as a marcom writer for a Fortune 500 company. Page 47.
- Break into writing copy for the Fortune 500 through their advertising agencies. Page 57.
- How to find out what your Fortune 500 clients really want - and deliver it in the copy you write for them. Page 51.
- Can you write for a Fortune 500 client without ever meeting them? The answer may surprise you. Page 13.
- Breaking into writing for the Fortune 500 through staffing agencies. Page 53.
- How to make $150 an hour or more as a freelance corporate copywriter - without raising an eyebrow when you submit your bill. Page 14.
- Charging Fortune 500 clients for copywriting projects: fixed fees vs. hourly rates vs. monthly retainers. Page 56.
- A shortcut for adding prestigious Fortune 500 company names to your client roster. Perfectly ethical. Page 16.
- How to set - and get - your fees. Plus: making sure your cost estimate fits the client's budget before you quote on the job. Starts on page 59.
- Targeting industries you'd like to write for ... and the leading corporations within them you want as copywriting clients. Page 18.
- Using the "good, better, best" fee-setting technique for overcoming the objection, "Your price is too high." Page 61.
- Why you should never start the job until you have a purchase order in hand - and the 9 terms and conditions your PO should state. Page 64.
- Finding the "client within the client": meeting the writing needs of multiple divisions and departments within a Fortune 500 organization. Page 22.
- Must you get some money up front when writing for Fortune 500 clients? The answer may surprise you. Page 65.
- How to dramatically shortcut your research and writing time when handling Fortune 500 writing assignments. Page 23.
- What to do when there are problems that may prevent you from meeting your assigned deadline. Page 65.
- The #1 difference between writing articles for corporate clients vs. writing articles for your local newspaper. Page 24.
- How to reduce stress and pressure -- and get all the help you need to make your project a winner. Page 67.
- The 33 most common copywriting projects Fortune 500 companies assign to their writers. How many can you handle? Page 25.
- Getting access to SMEs - subject matter experts - who are paid by your client to help you make sure your copy is accurate. Page 68.
- How writing for the Fortune 500 is different than writing for traditional direct marketers and Internet marketers. Page 29.
- The most common mistake made by Fortune 500 writers - and how to avoid it. Page 70.
- The two most important goals of corporate communications - and how to achieve each in your writing for them. Page 30.
- How to get great samples of your Fortune 500 copywriting projects for your portfolio. Page 71.
- Ensuring your writing conforms to correct corporate communications style requirements. Page 32.
- 31 steps to freelancing success when writing for the Fortune 500. Page 74.
- Handling jargon, acronyms, and other company terminology and industry lingo in your writing. Page 33.
- 10 ways to generate leads for your copywriting services by cold calling Fortune 500 marketing managers. Page 78.
- Why Fortune 500 companies actually have a difficult time finding qualified writers -- despite the glut of freelance copywriters competing for their business. Page 35.
- How to warm up a cold call when selling your copywriting services to the Fortune 500 on the telephone. Page 36.
- 5 things you can tell a potential Fortune 500 copywriting client that can immediately get them interested in learning more about your writing services. Page 37.
- An easy way to track down the true prospects within each Fortune 500 company when marketing your copywriting services. Page 39.
- Sample phone scripts and sales letters you can use to generate inquiries from Fortune 500 prospects. Page 84.
- 6 ways to get Fortune 500 marketing managers to call you with potential assignments instead of you cold-calling or e-mailing them. Page 41.
- 31 common copywriting assignments -- and what to charge for each. Page 82.
- And so much more....
Act now and save $30
Even adding just one Fortune 500 company to your client roster can boost your freelance copywriting income $10,000 to $25,000 or more this year.
In fact, you can earn you anywhere from $1,000 to $7,500 - just on your very first Fortune 500 copywriting project!
But you won't pay $10,000 ... or $1,000 ... or even $100 to learn how to land a steady stream of Fortune 500 copywriting clients and assignments.
Why not? Because, when you act now, Copywriting for Fortune 500 Clients is yours for only $29.
That's a $30 savings off the cover price of $59 - and less than I charge for just 4 minutes of my time.
And that's what it costs you only if my advice works for you.
If it doesn't, the cost is zero. Zip. Zilch. Nada. Because now you can...
Use it risk-free for 90 days
If after reading Copywriting for Fortune 500 Clients, you don't quickly land an immediate freelance copywriting assignment -- for a Fortune 500 company -- paying at least $1,000 or more...
Or you are not 100% satisfied for any reason ... or for no reason at all ... just let me know within 90 days.
We'll refund your $29 payment in full. And you can keep the e-book free with my compliments. That way, you risk nothing.
So, what are you waiting for?
To order Copywriting for Fortune 500 Clients on a 90-day risk-free trial basis, click below now:
P.S. Order Copywriting for Fortune 500 Clients today and you get a FREE 59-page Bonus Report, Take Your Copywriting to the Next Level (list price: $29).
In this report, you'll learn:
- Which works better - long copy or short copy? - page 50.
- Reach your prospects on a deeper level with the BDF formula - page 40.
- How to write a good advertisement - page 28.
- Adding credibility to your copy with testimonials - page 44.
- The magic of "false logic" - page 35.
- How to write subject lines that get your e-mails opened and read - page 38.
- And more....
To order Copywriting for Fortune 500 Clients ... and get your FREE Bonus Report ... click below now:
Bob Bly is a full-time freelance copywriter specializing in business-to-business and direct marketing. He earns more than $600,000 a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30s.
Bob has written copy for more than 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, Passlogix, Isogon Software, and AlliedSignal.
Bob is the author of more than 70 books including The Complete Idiot's Guide to Direct Marketing (Alpha), The Science in Science Fiction (BenBella), He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Writer's Digest, and Amtrak Express.
Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, and AWAI 2007 Copywriter of the Year. He has also taught marketing at New York University.
Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.
about Bob Bly
"I started down this road of copywriting for direct marketers by purchasing your book. Since then I have made about $50,000 in copywriting fees. I feel a debt of gratitude toward you!"
"I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! ... I loved it! Packed with info. The book had a 'readability' about it that took away all my fears, put me at ease, and made me feel that I wasn't treading on foreign soil. I kept saying to myself, 'I can do that, I can do that!'"
--Ronald J. Rich
"Your books served as a complete reference when I started my own freelance writing business a year and a half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it."
"I own a copy of The Copywriter's Handbook, which is priceless. Thank you for making this information available to those of us on a shoestring."
--Mary Klaebul, Memphis, TN
"I own Secrets of a Freelance Writer: How to Make $85,000 a Year and The Copywriter's Handbook. Both are great. You did a great job of getting to the nitty gritty. I admire and respect what you have done."
--Derek A. Chilcoat
"FYI, you started me off with your tape series on freelance copywriting, and I'm an avid reader of yours."
--Scott T. Smith, Bozeman, MT
"Having read two of your books, Secrets of a Freelance Writer and The Copywriter's Handbook, I am now taking the leap. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered."
"I am a great fan and avid reader of your books. When I first started out in this copywriting business nearly ten years ago, your Secrets of a Freelance Writer was my bible (it's so dog-eared, some of the pages are coming apart). You continue to be a great source of inspiration and education."
--John M. Mora, Plainfield, IL
"Thank you for all the books you've written over the years -- I have enjoyed many of them, and profited from what I've learned. I've been reading Become a Recognized Authority in Your Field this past month -- it's helping me really do the things I've always wanted to do."
"I read Write More, Sell More a few years ago and loved it."
"The first time I read your book Secrets of a Freelance Writer I laughed at the fact of picturing myself as a business writer. The second time I read it, I made over $1,000 in a week. I'm laughing for a much better reason now."
"I loved your book The Copywriter's Handbook. It has sincerely helped me in my business and is worth every penny I spent on it!"
--Brian Maquire, Portland, OR
"Had I not discovered your Secrets of a Freelance Writer and The Copywriter's Handbook, I would still be a frustrated, unfulfilled hack. Thank you for saving me from that! I appreciate you sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance. Thanks."
"I wanted to thank you for The Copywriter's Handbook and Secrets of a Freelance Writer. Both books are informative and inspirational."
"I have read your books Selling Your Services and The Six Figure Consultant and I really appreciate the wealth of knowledge you have shared in both of these publications."
--Leah Beth Mills, Farmingville, NY
"Thanks a million for my life!"
"Your books The Copywriter's Handbook and Secrets of a Freelance Writer helped me start work as a freelancer. I can't tell you how many times those books saved my skin and got me confidently through unfamiliar materials. I am very grateful for your expertise and generosity."
"One of the best copywriters in the business."
--Michael Meanwell, author, The Wealthy Writer
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient
"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print
"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Murray Raphel, Raphel Marketing
--Markus Allen, Publisher
"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
"Bob Bly is among the most accomplished self-employed copywriters in recent years."
"Bob Bly is probably the best business-to-business, high tech, industrial, direct marketing copywriter in the country."
"Perhaps the most famous copywriter of them all."
"[A] freelance writing dynamo...."
"One of the great copywriters in the direct marketing industry...."
--Ruth Stevens, author, The DMA Lead Generation Handbook
"...[a] copywriting giant..."
--Freelance Writer's Report
"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
--Larry Chase, Web Digest For Marketers
"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
--Kansas City Direct Marketing Association
"Bob Bly is in the upper echelon of direct mail and e-mail copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
--Bruce Hadley, softwareceo.com
"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
--The Compulsive Reader
"Bob Bly is a world-class copywriter."
"I've known Bob for a long time. His stuff is terrific."
--Johne Forde, Copywriter's Roundtable
"Bob Bly [is] a prolific advertising genius."
--Joe Vitale, "Mr. Fire"
"Thanks for all. You are just a pleasure to work with -- my top choice copywriter. I always learn so much when we do stuff as a team."
--Lori Haller, Shadow Oak Studio
"Brilliant job Bob! You are a master at persuasion!"
--James Trippon, China Stock Digest
"Bob, you did a professional job on the McMaster Online rewrite. The changes you made fit nicely into the sales piece, and your bonus idea was brilliant. The results were outstanding, and we hit our marketing target."
--R.E. McMaster, McMaster Online
"Bob's copy is powerful, and it makes me want to buy the book. Putting all the words in Marty's mouth is perfect, and allows all kinds of outrageous statements to roll forth without a blush. I think Bob's done a terrific job."
"Bob, let me take a moment to thank you for the top quality work and inspirations you've shared with us this year. You've been a key part of our team and I'm looking forward to 2007!"
--Lauryn Franzoni, ExecuNet
"This is an impressive job. These e-mails are very persuasive and I like the natural flow - it's effortless to read them from top to bottom."
--President, SafeApp Software, LLC
"As a result of my association with Bob Bly I've put well over $27,000 in my pocket this year. I expect this to be 30% of what we'll make together next year. Thanks Bob!"
--Fred Gleeck, http://www.fredgleeck.com
"We're very happy with the copy. Thanks for all of your work on this!"
--Lauren Klopacs, Forbes